Melodic Stepping Experience, Inc.

Role: Lead Designer and Brand Strategist



The Melodic Stepping Experience, Inc, is prestigious stepping organization at Florida A&M University. They had the vision to attract more students by re-branding with a modern look in the new year
It was fairly difficult condensing all of these concepts into one logo, so I decided to design the it in the form of an emblem. Orange was their color they used for everything, and I didn't stray away from using it. The website was mobile focused due to the fact that students normally check their phones for sites first. In 2018, they had their first interest meeting on campus with their new look. As a result, almost over 50 people came to the meeting, and 20 new members who actually signed up and wanted one of the cool shirts designed with the new logo.
Color
Orange and black were always their brand colors and they did not want to change that.
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Typography

Advertising
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Loading Gif
Prior to the launch of the new brand, we decided to create a loading gif file of their logo. The gif consists of the logo filling up with the organization's color. Adobe Photoshop was the software used to create and export as a gif file.
